How to repurpose your content

Writing copy can be time-consuming and if you have hired a copywriter, it can cost money. But once you have enough writing to form a blog there are ways you can use it more than once.

Here are a few tips on getting maximum usage out of your content.

1. Slice and dice. You can slice and dice your content to repurpose it for numerous platforms. One or two FAQ questions can easily become an article or blog. Five or six can become an eBook and 20+ can become a book. Use AI to carry out this job. Use a simple prompt with the URL of your blog or a copy of the completed content and an instruction to create social media posts of 100 words or less.

2. Create articles from your content. One of the quickest ways to get people to read your content and get traffic to your site is to submit your articles or blogs to industry websites or to LinkedIn. Make sure you add a ‘bio box’ at the end of the article that includes your website address, contact details and a bit about you so that if people like what you have written, they can find you.

3. Use the material as the basis of an online newsletter. You have already written your article so why not make it an online newsletter. If you have written up your FAQ properly, you can compile a few questions into one and make that the basis of the newsletter. If you are going to do a newsletter though, make it consistent and send it out on a regular basis.

4. Create Fact Sheets FAQs lend themselves nicely to Fact Sheets. Pick a topic that you get a lot of questions about and then pick the top 5, answer them and you have just created a Fact Sheet. Some business owners create ‘series’ of Fact Sheets, about their businesses and have them printed up and laminated and sell them as part of their suite of information products.

5. Post your articles on Social Media. You may as well broadcast them to your clients or friends. You have already got the written the material. Simply load the article up into your blog, copy/paste the URL of the blog, write a post/tweet to introduce the article and share it with the world. Small snippets can become Instagram posts or stories.

If you have some content you have paid for, ask me how you can repurpose it. I may be able to save your business some money and drive more customers to your website.